Remember when learning about a new actor meant wading through endless magazine interviews where they’d bang on about their “craft” and their juice cleanse routine? Well, those days are properly done and dusted. Just ask David Corenswet, our newest Man of Steel, who’s won over the masses not through glossy photoshoots, but by being an adorable Star Wars nerd on TikTok.
Let’s be honest – as someone who’s sat through more press junkets than I’ve had hot dinners, watching celebs give the same rehearsed answers to identical questions was about as exciting as watching paint dry. But something’s shifted in 2025, and it’s properly revolutionary.
Instead of the usual “what’s your morning routine?” waffle, we’re getting genuine moments that actually tell us something about these stars. Take Corenswet’s now-viral TikTok where he absolutely loses it over Star Wars memorabilia – it’s got more personality in 60 seconds than a dozen magazine spreads.
Marketing Superman isn’t just about showing off fancy special effects anymore. Warner Bros. has cottoned on to what we really want – authentic glimpses of the person behind the cape. And cor blimey, hasn’t it worked a treat?
Gone are the carefully curated responses about “what Superman means in today’s world.” Instead, we’ve got:
– Unscripted reactions that go viral faster than a speeding bullet
– Behind-the-scenes moments that feel genuinely spontaneous
– Relatable geek-out sessions that turn actors into instant internet boyfriends
It’s not just Superman changing the game. The Wicked cast’s emotional TikTok reactions to seeing themselves in costume for the first time broke the internet harder than any traditional publicity stunt could have. Why? Because you can’t fake that kind of raw emotion – and Gen Z can spot inauthentic content from a mile off.
Not entirely, but they’re evolving faster than you can say “next question.” Major publications still get their one-on-ones, but the real meat of movie publicity in 2025 happens in bite-sized social content.
They’re authentic, shareable, and perfectly suited to how we consume content now. Plus, they give us those unguarded moments that make stars feel properly human – like when Corenswet admitted he used to practice Superman poses in his bedroom mirror.
While studios are spending less on traditional press tours, they’re investing heavily in social media teams and content creators who can capture those perfect viral moments.
As we cruise through 2025, one thing’s crystal clear – the future of movie publicity isn’t in the carefully controlled environment of a hotel suite with a dictaphone. It’s in those candid moments that make us feel like we really know these stars.
Maybe that’s why David Corenswet’s Superman feels different. We’re not just being sold another superhero – we’re getting to know the proper geek who’s living out his dream. And isn’t that something worth following?
Share your favourite celebrity TikTok moment below! Has a star’s social media presence ever changed how you felt about them or their latest project?