Did TikTok Kill the Movie Press Junket? How Superman’s Marketing Changed Everything

Remember when getting to know a new movie star meant wading through endless magazine interviews about their morning routine and childhood dreams? Well, those days are properly done and dusted. Thanks to Superman’s David Corenswet and his absolutely magnetic TikTok presence, we’re witnessing a proper revolution in how Hollywood sells its newest faces to the masses.

The Death of the Traditional Press Junket

Let’s be honest – when was the last time you actually read a full celebrity interview? As someone who’s spent years covering film premieres and junkets (mostly surviving on lukewarm coffee and stale croissants), I’ve watched this shift happen in real time. The traditional “tell me about your character” chat has gone the way of the dinosaurs, replaced by something far more engaging: bite-sized, personality-packed TikTok gold.

Take our new Superman, David Corenswet. Rather than the usual round of stuffy interviews, we’ve gotten to know him through viral clips of him absolutely losing it over Star Wars trivia and sharing genuinely endearing behind-the-scenes moments. It’s marketing genius, really – would you rather read about his personality or watch it shine through in a 30-second clip?

The TikTok Transformation

The beauty of this new approach? It’s proper authentic (or at least feels that way). When the Wicked cast shared those emotional reaction videos, it wasn’t some carefully crafted PR statement – it was raw, real, and absolutely shareworthy. And isn’t that what we’re all after these days?

But here’s the real kicker: these clips are doing more than just entertaining us. They’re creating instant connections between stars and audiences. Remember when Tom Holland and Zendaya’s press tour TikToks went viral? That wasn’t just good fun – it was genius marketing that made them feel like mates we’d love to grab a pint with.

The Future of Film Publicity

Is this the end of traditional film publicity? Not quite, but it’s certainly got the old guard sweating. Studios are now allocating massive chunks of their marketing budgets to creating these “spontaneous” moments that could go viral. The game’s changed, and there’s no going back to the days of formulaic junket answers.

What’s particularly fascinating is how this shift is affecting different generations of stars. While seasoned actors might struggle with the format, newcomers like Corenswet are absolutely smashing it, having grown up in a world where social media authenticity is currency.

FAQ: Your Burning Questions Answered

Why are TikTok clips more effective than traditional interviews?

They’re shorter, more authentic, and infinitely more shareable. Plus, they show personality traits that might never come across in a written interview. When you see David Corenswet genuinely geeking out over Star Wars, it tells you more about him than any “what’s your process” interview ever could.

Are traditional press junkets completely dead?

Not dead, but definitely evolving. Many outlets now focus on creating TikTok-friendly moments during traditional interviews, knowing that’s where the real engagement lies.

How do older actors adapt to this new system?

Some veterans are embracing it brilliantly (just look at Patrick Stewart’s TikTok game), while others rely on younger co-stars or stick to traditional media. It’s creating an interesting generational divide in how stars promote their work.

The Bottom Line

Whether we’re ready or not, the future of movie publicity is here, and it’s speaking in 60-second clips and reaction videos. The real winners? Us lot, who get to see our favourite stars being actual humans instead of PR-polished robots. Now, if you’ll excuse me, I’m off to watch that clip of David Corenswet fan-boying over Star Wars for the hundredth time. Anyone else?

Share your thoughts below! Are you team TikTok or do you miss the good old days of proper sit-down interviews?